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Incentive Compensation Marketing

Motivating employees is key to an organization's success

At The Lantern Group we are experts in human motivation

... we understand how to get your employees engaged and inspired.

Are you leveraging the power of your incentive plan to its fullest?

Incentive compensation plans can significantly impact the performance and behavior of employees. However, incentive compensation can only change behavior if people understand and buy-in to the plan. That is why it is so important to effectively communicate to your employees about how these plans work and how they impact your employees.

The Lantern Group works with organizations to improve how they communicate and train their employees on their incentive compensation plans. We help companies leverage the significant investment they have in their incentive compensation programs helping drive employee behavior - and drive results.

Research shows that a significant number of sales people do not understand, or worse, misunderstand their incentive plans. Many incentive compensation plans are not understood by the sales representatives and field management or they have no "buy-in" and consequentially the plans provide no additional motivation and can even lead to dissatisfaction with the plan.

How these plans are communicated and trained is just as important as the plan design itself.

We provide results: our process helps drive the behavior of your sales representatives and increases your bottom line
We have experience: 1 out of every 3 U.S. pharmaceutical representatives had their incentive compensation plans communicated and trained to them by The Lantern Group during the past three years (26,000+ pharmaceutical representatives)
We have a dedicated team of experts: our team brings expertise in both incentive compensation, communications, organizational psychology, motivation and training

We provide:

IC plan communication and training comparative analysis
Field perception research
IC branding and theme
Flash e-mails
Professional plan documents – both paper and electronic delivery
Manager training programs – IC Comp 101
Sales / Employee training programs (live, train-the-trainer, web, DVD)
How to use incentive compensation to motivate behavior training workshops
IC Quick Reference Guides
Quarterly updates

Interested in learning more?

free Incentive Compensation marketing offer

We would welcome spending some time discussing how you can improve the effectiveness of your Incentive Compensation Plan communication and training ... for free. That's right, no cost and no obligation - we are so confident that we can help you improve the effectiveness of your plan that we can offer this service for free.

to e-mail us or give us a call on (612) 396-6392 – just mention you saw the free IC Marketing consultation offer on our website. We’ll spend up to three hours with you looking for ways to improve your IC communication and training - all without charge or obligation. We believe that you will be pleasantly surprised by the ways we have to improve your company's IC plan effectiveness!

We have also written a number of papers on the topics of IC marketing and motivation. Click here to access our Papers section. Note you will need Acrobat Reader to view the papers.

For more details on all our programs, please

to e-mail us or give us a call on (612) 396-6392.

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