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From Theory to Practice

Theories and conceptual models are great for trying to describe certain complex concepts or notions, but often are not applicable to everyday life. The Four Drive Model is not simply another theoretical concept that has little relevance to daily living.

In the workplace on any given day you can witness different motivational moments - each of which falls under one of the four distinct motivational drives of employee motivation. Starting at the individual level working through the organization to the executive level, the motivational drive for each person is varied and unique.

So how does the four drive model make a difference in the everyday lives of individuals, managers, and organizations?

Individual - Motivators for Success: At the individual level understanding what the motivational drivers are on any given day or in relation to a project can really help clarify and define what the motivators are for success. The magic key for employee motivation may seem like a myth but when the four drive model is utilized to uncover the motivational drivers it provides the language and understanding that is often missing in the workplace today.

Manager - Motivate and Drive Targeted Behavior: At the manager level utilizing the four drive model is an excellent tool for communicating with your employees. The ability to understand what motivates and drives employee behavior may sound like a dream but it is a reachable and very practical dream. This not to say that the four drive model is the magic key for all situations and issues, it is one tool out of many that can be utilized to drive success in a team.

Organization – Drive Sales on a Large Scale: At the organizational level the four drive model is a tool that can be utilized across the organization to drive specific organizational goals. For example, knowing and understanding how to implement a motivating incentive compensation plan for the sales force would have a huge impact on the organization’s success if designed and communicated utilizing the targeted four drive model.


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